Phu Giay is located in Kim Thai Commune, Vu Ban District, Nam Dinh Province, some 15 km away from the downtown core. It is a place where Queen Lieu Hanh is worshipped and where she was proclaimed Queen Mother. Her legend is sung from one generation to another throughout the nation, from the north to the south, from the deltaic regions to the mountainous areas of the country. It was believed that Phu Giay was in the center of the homeland.

The Phu Giay Festival is held from the 1st to 10th day of the third lunar month, but the main day of the festival occurs on the 3rd day. The annual event of the Phu Giay Festival is a procession march to honour the Queen Mother from the main mansion of Tien Huong to the Goi Pagoda on the 6th day of the 3rd month. This procession is nearly 1 km long and has a somber atmosphere with musician and an octet band.
A letter forming game is held on the 7th day of the 3rd month.These types of games are a typical feature of the festival. For each game, there can be about 100 persons, holding flags and wearing uniforms with red and white trousers, yellow shirts, blue belts, and red leggings. Each person holds one stick which is about 2m long. The commander of each team is called the flag manager(Tæng Cê). When the game starts, the procession owner asks the Queen Mother for “letters”. The owner then commands the flag managers to guide his team to form a letter. The letters formed are decided by the annual organizers.
During the festival, there are other games and competitions such martial sports.To go on a pilgrimage to Phu Giay Festival, one can participate in the anniversary festival of Queen Mother’s death, enjoy the beauty of the mansion, and wish for luck and happiness from the Queen Mother.

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